Friday, September 8, 2017

LinkedIn raises its ad tech game, launches Audience Network across ‘tens of thousands’ of sites and apps

LinkedIn app on smartphone. Facebook has set the pace for how social networks can grow their advertising revenues by leveraging advances and ad tech and the information that they collect about users and their interests through the social graph. Now LinkedIn — the career-focused social network owned by Microsoft with some 500 million registered users — is hoping to step up its game in ads and ad tech, too.… Read More

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